Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up.
Many of the most popular AR apps, such as the IKEA Place app, use something called markerless AR, meaning the experience is launched from within the app, with no need for a physical marker. Because of this, I’ve found that many marketers are under the false impression that this technology is of no use when it comes to their print marketing goals.
