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Tapjoy launches Shopping in-app marketplace

November 23, 2021

Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from hundreds of brands and earn rewards when using their shopping apps to make a purchase.

Tapjoy Shoping brings rewarded in-app shopping to a dedicated platform that makes it easier for retailers to be discovered.

The Shopping expansion is based on Tapjoy’s Offerwall, which launched 15 years ago as a dedicated space for developers and advertisers to monetise their mobile audience. This was predominantly based on mobile gamers.

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