Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from hundreds of brands and earn rewards when using their shopping apps to make a purchase.
Tapjoy Shoping brings rewarded in-app shopping to a dedicated platform that makes it easier for retailers to be discovered.
The Shopping expansion is based on Tapjoy’s Offerwall, which launched 15 years ago as a dedicated space for developers and advertisers to monetise their mobile audience. This was predominantly based on mobile gamers.
