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Snapchat partners with Poshmark to bolster social shopping experience

Snap, the maker of popular teen app Snapchat, has partnered with Poshmark, an online app marketplace to sell used clothing.

Together, the companies are hoping to create a social shopping experience on the Snapchat app.

Called Poshmark Mini, the new feature lets users browse curated products and view live shopping events.

They can also invite their friends to these so-called Posh Parties.

For Snapchat it’s a way to integrated the shopping experience within its app as users can make purchases without even leaving the app.

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