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Macy’s updates app, launches live shopping

October 8, 2021

Via: Marketing Dive

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In addition to updating its mobile app, Macy’s is also experimenting with live shopping. The department store is hosting Macy’s Live, a weekly live shopping event where customers can chat with Macy’s stylists and hosts, see product reviews and recommendations in real-time and get a closer look at featured items. After the live show, shoppers can view archived shows and shop on-demand, the company said.

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