Out-of-stock issues are on the upswing. And consumers are frustrated: they feel brands should clearly communicate inventory problems, according to Customer Experience Survey, a study by Digital Commerce 360/Bizrate Insights, prepared by Lauren Freedman.
Among consumers polled, 50% say the retailer should email or text to notify them about products that are not available, and suggest possible resolutions.
Of course, 68% say brands should clearly identify products that are out of stock on the product page.
