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Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study

October 11, 2021

Via: MediaPost

Out-of-stock issues are on the upswing. And consumers are frustrated: they feel brands should clearly communicate inventory problems, according to Customer Experience Survey, a study by Digital Commerce 360/Bizrate Insights, prepared by Lauren Freedman.

Among consumers polled, 50% say the retailer should email or text to notify them about products that are not available, and suggest possible resolutions.

Of course, 68% say brands should clearly identify products that are out of stock on the product page.

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