There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are free trials helpful to the process?
A B2B company, for instance, could see growth potential in eCommerce sales and in adding consumer customers. In other cases, marketers are looking to expand their reach or improve measurement in existing channels.
