On the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC.
The findings highlight that advertising within the tech space rebounded quickly after initially grinding to a halt due to the pandemic.
Digital video saw some of the highest growth at 21% to $26.2 billion, taking a 19% share of total internet ad revenues.
