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US mobile and digital ad revenues jumped 12% in 2020

On the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC.

The findings highlight that advertising within the tech space rebounded quickly after initially grinding to a halt due to the pandemic.

Digital video saw some of the highest growth at 21% to $26.2 billion, taking a 19% share of total internet ad revenues.

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