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When the White House invoked the s-word, it gave new legitimacy to ‘surveillance’ advertising

July 20, 2021

Via: Digiday

When President Joseph Biden issued a sweeping executive order aimed at promoting competition in the American economy, tucked inside its nearly 7,000 words was a term typically associated with spy craft and foreign adversaries: surveillance.

And even though the order mentioned “unfair competitive pressures from foreign monopolies and firms that are state-owned or state-sponsored,” that’s not where the term popped up. Instead, the word “surveillance” was used solely in relation to the rise of dominant Internet platforms and consumer protection.

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