You know the famous line, “you don’t get a second chance to make a first impression”? Well, that line should be changed to fit today’s customer attitudes. The updated version should read, “If you don’t make a good first impression, you don’t get a second chance, period.”
Consumers have the power to delete and unsubscribe, eliminating any chance of a second impression, good or otherwise. Yet marketers continue to underwhelm with their first emails to new customers, new loyalty members, and new subscribers. If a customer subscribes to receive email, that’s the beginning of a journey with a brand.
