The growth in the Australian online advertising market has slowed, but still achieved 5.6 per cent year-on-year expansion to reach $9.3 billion expenditure for the 2019 calendar year, according to the Interactive Advertising Bureau (IAB) Australia Online Advertising Expenditure report.
IAB Australia CEO, Gai Le Roy, said the slowing of digital ad growth in 2019 came as no surprise to the industry.
“The whole market has seen media investments under pressure and the growth rate under half of what the market experienced 2018,” she said.
