YouTube’s keyword tool was introduced in November 2008 and disabled in September 2014.
Fast forward today, and YouTube has over 2 billion monthly logged-in users worldwide who watch over a billion hours of video every day.
They’re definitely watching, and yet more than 500 hours of content are uploaded to YouTube every minute. So, no one – and I mean no one – can possibly watch every new YouTube video that’s published.
This means that creating great content is only half the battle to being successful on the platform.