Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a while, but they’ve seen little return on their investment. And so they conclude that, as an ad network, the Search Network simply doesn’t work for them.
I can’t immediately dismiss the notion that the Search Network isn’t a good fit for some B2B companies (more on this later). But at the same time, we’ve turned around enough B2B Search Network campaigns to not give up so easily.
