Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites.
Knowledge enables marketers to identify in real-time content from companies like Google and Aflec that run across publisher sites such as Bloomberg, Elle, and Forbes.
“It was a difficult engineering problem because we essentially had to build Google but for a very particular type of search,” said Anda Gansca, Founder and CEO, Knotch. “We had to research how distribution channels hide their branded content and index it, so we could access and re-index it to create a search engine and allow people to follow the brands.”
