When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?”
To make matters worse, there’s nothing exciting about tweaking ad copy. Redesigning a landing page is like creating a piece of art. Eliminating keywords can dramatically cut your cost-per-conversion. But ad copy? Does tweaking a word here or there really make a difference?
