Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on Facebook and Google, according to survey findings released Wednesday.
While 82% of the companies participating in the survey have separate budgets for search and social marketing, the amount allocated will vary based on the size of the company and their understanding of the media, according to the 2016 Holiday Advertising Survey Report from Kenshoo and direct response agency OrionCKB.
