Consumers are picking up their phones, well, all the time.
Often, we watch videos of all variety on them, and we do it quite frequently. The year-over-year uptick in mobile viewing is noteworthy for content creators and brands as it provides insight into consumer behavior.
The mobile platform garnered 51% of all video views in the second quarter of this year, according to video tech firm Ooyala in its latest quarterly report. That’s an increase of three times from two years ago. Smartphones comprise 43% of all views, with tablets checking in at 8%.
