This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022.
Snapchat emerged as a major player in social media marketing, growing revenue 57% YoY, achieving its first billion-dollar quarter, and increasing daily active users to over 300 million.
Meta emerged as the platform formerly known as Facebook against a backdrop of damning whistleblower testimony and renewed calls for its regulation.