In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer, and those previously set up for direct-to-consumer selling saw major booms in data across the board.
This new norm has carried into 2021 despite much of the U.S. seeing a much-needed uptick in retail foot traffic and sales. E-commerce giants like Shopify have provided a playing field that allows any individual or business to start a business and sell products directly to consumers at a fairly unrestrictive barrier to entry.
