Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller.
However, hasty keyword research can lead to much frustration and limit the ability of your optimization to improve overall profitability and sales volume.
If you are not indexed for the correct words, being found by your customers will be difficult at best. As competition has become fiercer over recent, thorough keyword research that includes both long- and short-tail items can play a massive role in overall sales and profitability on Amazon.
