I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests > trials > closed deals.
Last month I was asked to create a Zapier integration that sent an alert to a Slack channel every time someone requested a demo through the website.
When doing the month’s report, I saw our Google Analytics demo request events were 22% lower than the number of messages sent to the Slack channel.
