If you’re asking your prospects to make a buying decision that involves a significant budget or any other form of risk, it’s wise to create a low-risk way for your prospects to get to know you. Increasing comfort decreases perceived risk. And that’s essentially the goal of all marketing today: to decrease risk and make a purchase easier to defend emotionally and logically.
Introductory Offers as Marketing Tools
Often, the path marketers take is with introductory offers. There’s danger, though, in creating inexpensive teasers if they’re done wrong.
