Facebook’s Watch Party feature is now available to all pages and profiles, and some new wrinkles have been added.
The social network began testing Watch Party in January as a way for members of a group to view videos simultaneously and react to them, and in July, the feature was extended to all groups worldwide.
Product managers Matthew Labunka and Eric Price revealed in a blog post that since all groups gained access to Watch Party in July, the feature has been used more than 12 million times.