What does it take to run a successful retail business? A few years ago, it was about the quality of your brick-and-mortar business. Fast-forward to today, and it’s all about your online experience. However, while consumers have become better acquainted with technology, many business owners are still adapting to the digital landscape. In order to survive (and stand out) against increasing competition, maintaining the quality of your web application is paramount. When it comes to your omnichannel strategy, here are the types of web testing you should be doing: