Technology and consumer behavior are evolving quickly, and brands are challenged with keeping pace. Today’s consumers are digitally fluid and mobile-first, expecting a consistent brand experience across devices and locations. A recent study found that 49% of consumers say they frequently shop on mobile, and at least a third of consumers research online before visiting a store. At the same time, brands must address a constant stream of new data points and respond to search algorithm updates, channel activity, and industry trends, making it incredibly difficult to create an omnichannel strategy.