Social media has seen interesting changes recently.
The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections.
We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands.
As big shifts happen in SEO and search following the introduction of generative AI, this could be a time when social media evolves.