One of my favorite Content Marketing World sessions this year came from The Atlantic’s Derek Thompson, who wrote the book Hit Makers: How to Succeed in an Age of Distraction and hosts the podcast Plain English podcast.
In his talk, The Secrets of Hit Making, Derek explained the power of familiarity: One of the best ways to ensure a welcome surprise is to infuse the experience with familiarity. He pointed to the success of sequels, adaptations, and reboots in movies as an example.