More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the most lucrative marketing channels, with an average ROI of $43 for every $1 spent.
Is your ROI not quite there yet? To identify the issue, start with the fundamentals:
- Make sure you use a reputable email provider. You need a trustworthy way to send emails to ensure their deliverability.
- Verify your email list, especially if you haven’t checked it in more than six months. Invalid and dormant contacts will prevent you from reaching people.
- Reassess the relevance of your content. It’s difficult to convert prospects who don’t resonate with what you send.
