During the fourth quarter of 2022, 58% of marketers boosted their spending on social media campaigns, despite concerns over brand safety and ad transparency. The findings from Advertiser Perceptions (via Marketing Dive) suggest that the outlook for social media marketing in 2023 could be much better than previously expected.
Social media budgets are on the rise
The latest data reveals that over half of advertisers have increased their social media spending compared to 15% who decided to pause spending on the channel during Q4 2022. That’s quite a leap from the 29% of advertisers who paused or reduced spending in the previous quarter.
