To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why?
What follows are business-critical problems and lost opportunities I’ve come across while consulting on SEO strategy with some of the biggest brands and corporations in the world.
- We’ll begin by looking at the current scenario, with its vast array of ineffective practices.
- Then we’ll define the biggest problems in enterprise ecommerce SEO today.
- Finally, we’ll discuss diverse challenges, and ways to overcome them to thrive in a difficult, hyper-competitive business climate.
