While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending.
I speak daily with Fortune 500 brands refocusing efforts and budgets from expensive paid advertising and doubling down on SEO. They see good SEO practices not only as a cost-effective channel but as a strategy that works in any economic fluctuation. But the latter only happens when the company creates and updates content aligned with the evolving consumer intent.
