Tag: Media

July 9, 2018

Univision Holdings Inc. is considering selling its English-language websites, including the former Gawker Media properties, according to people with knowledge of the situation. The move would put a group of sites such as Gizmodo, Deadspin and Jezebel on the block, […]

June 28, 2018

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]

June 26, 2018

CANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand […]

June 26, 2018

Spotify named Dawn Ostroff chief content officer Tuesday, signaling an intent to make a major push into original content. According to the company, Ostroff “will lead all aspects of Spotify’s content partnerships across music, audio and video” and will be […]

June 25, 2018

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back […]

June 25, 2018

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out […]

June 21, 2018

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]

June 20, 2018

Mobile apps are an integral part of daily life, with smartphone users of all ages spending five hours daily on apps and checking them an average of 88 times, according to Scott Hagedorn, CEO, Hearts & Science, the Omnicom Media […]

June 19, 2018

Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bottom line. Long gone are the days of measuring success solely based […]

June 15, 2018

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the […]

June 14, 2018

Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a […]

June 14, 2018

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat […]

June 13, 2018

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]

June 13, 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]

June 11, 2018

When Blockbuster Video recently announced that it was closing one of its six remaining locations, in North Pole, Alaska, many individuals in the lower 48 states were scratching their heads. With only five stores left in the nation, most Americans […]

June 8, 2018

With a stronger focus on live TV programming — and premium advertising pricing for that content — Turner is launching a new ad unit focused on live sports through its digital platforms. Turner Sports Live says its new business unit […]

June 8, 2018

The rise of audience targeting is the biggest change in paid search over the last 10 years. You can easily create audiences based on a plethora of characteristics and then adjust bids, ads and content for each audience type. With […]

June 8, 2018

If you’re a sports fan, you’re probably aware that Kevin Durant had an extraordinary performance Wednesday night in leading the Golden State Warriors to an impressive victory over the LeBron James-led Cleveland Cavaliers and a 3-0 lead in the 2018 […]

June 4, 2018

If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control, let […]

June 1, 2018

The time we spend on our connected devices keeps rising. Daily digital media usage among adults now comes in at 5.9 hours, and the majority of that time is spent on mobile devices. We’re hooked. In fact, mobile is the […]