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Hagedorn On App Advertising: Less Is More

Hagedorn On App Advertising: Less Is More

Mobile apps are an integral part of daily life, with smartphone users of all ages spending five hours daily on apps and checking them an average of 88 times, according to Scott Hagedorn, CEO, Hearts & Science, the Omnicom Media Group agency.

But apps are a two-edged sword, said Hagedorn, in a presentation at Cannes on Tuesday. Increased usage provides an opportunity for brands to connect with consumers in new, innovative ways.

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