Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday.
The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience by keeping measurements and performance within its “walled gardens.”
The report is based on a global survey of more than 500 B2B and B2C advertising professionals across the retail, automotive, travel and finance sectors.
