CANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand marketing.
Another Colonel to add to that prodigious list is Eric Baldwin, executive creative director at Wieden+Kennedy (W+K) Portland. In character as Colonel Harland Sanders, he took the stage at the Cannes Lions festival with fellow W+K ecd Jason Bagley and George Felix, director of brand communications for KFC U.S., for an interesting conversation about the brand.
