Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar.
Last year, Vizio agreed to pay a more than $2 million fine for “deceptive” and unauthorized capture of customers’ TV viewing habits. The company uses a technology called Automatic Content Recognition (ACR). Vizio then sold customer viewing data, appended with other audience information, to third parties for measurement and ad targeting purposes.
