With a stronger focus on live TV programming — and premium advertising pricing for that content — Turner is launching a new ad unit focused on live sports through its digital platforms.
Turner Sports Live says its new business unit will help digital advertisers target audiences, through its overall digital platform of 51 million viewers, in the form of a single ad buy. Advertising sales will only be for video live programming.
Turner says the effort is largely intended to combat digital advertising issues, including transparency.
