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Category: Media


Advertising Technology, Digital Media & Mobile, Media

Digital Doings: Email Ranks Third In Investment, Study Shows

July 18, 2018

Via: Media Post

Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study by Clutch. […]


Digital Media & Mobile, Media

How Click-to-Play Is Changing the Realm of Video Advertisements

July 17, 2018

Via: Adweek

Google’s announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for advertisers who have historically taken a “spray and pray” approach to advertising and for […]


Media, Television

A simplified, unified TV industry will help marketers win

July 17, 2018

Via: Ad Age

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]


Advertising Technology, Digital Media & Mobile, Media

Activating B2B influencers across earned, owned, shared & paid media

July 16, 2018

Via: Marketing Land

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands […]


Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]


Media, Television

TV Advertising’s Future Will Focus On What We Actually DO With Data

July 13, 2018

Via: Media Post

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of […]


Advertising Technology, Digital Media & Mobile, Media

Omnicom Unveils People-Based Marketing Platform

July 12, 2018

Via: Media Post

Omnicom Group is unveiling today a new people-based precision marketing and insight platform that it has dubbed “Omni.” It’s the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom […]


Advertising Technology, Digital Media & Mobile, Media

Global Programmatic Media Moves More In-House

July 12, 2018

Via: Media Post

Half of all global media agencies use their own advertising technology to make programmatic media buys which helps to maintain better transparency with clients, among other things. ExchangeWire, a programmatic media researcher, and IPONWEB, an advanced advertising system company, found […]


Digital Media & Mobile, Media

5 Reasons to Stop Posting Hype on Social Media

July 10, 2018

Via: Entrepreneur

I’m sure you’ve seen the fancy cars, houses and wads of cash that social media influencers love to flaunt. In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped […]


Advertising Technology, Digital Media & Mobile, Media

Be careful what content you cut from your site

July 9, 2018

Via: Marketing Land

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your […]


Digital Media & Mobile, Media

Univision is considering selling the former Gawker Media websites

July 9, 2018

Via: Ad Age

Univision Holdings Inc. is considering selling its English-language websites, including the former Gawker Media properties, according to people with knowledge of the situation. The move would put a group of sites such as Gizmodo, Deadspin and Jezebel on the block, […]


Digital Media & Mobile, Media

Does AT&T Prove Telcos Are Sleeping Giants Of Mobile Marketing?

July 5, 2018

Via: Media Post

It’s all about the data, right? We’ve all heard endlessly how it’s the new oil, and so it’s little surprise to see that the holding companies are getting in on the act. Just this week, IPG confirmed it is buying […]


Advertising Technology, Digital Media & Mobile, Media

MRC Releases Updated IAB Digital Video Ad Guidelines

July 2, 2018

Via: Media Post

The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force. A draft of the Guidelines was initially circulated late last […]


Advertising Technology, Digital Media & Mobile, Media

Direct-Brand Revolution Will Hit Media Industry Hard

June 29, 2018

Via: Media Post

Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in the media industry. I recently participated in the Interactive Advertising […]


Advertising & Branding, Digital Media & Mobile, Media

Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

June 27, 2018

Via: Adweek

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for […]


Digital Media & Mobile, Media

Spotify Taps Dawn Ostroff As Chief Content Officer

June 26, 2018

Via: Media Post

Spotify named Dawn Ostroff chief content officer Tuesday, signaling an intent to make a major push into original content. According to the company, Ostroff “will lead all aspects of Spotify’s content partnerships across music, audio and video” and will be […]


Media, Television

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers

June 25, 2018

Via: Marketing Land

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out […]


Media, Television

The future of TV advertising in today’s digital world

June 25, 2018

Via: Marketing Land

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back […]


Media, Television

Some Inconvenient Truths About TV As An Ad Medium

June 22, 2018

Via: Media Post

At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since […]


Digital Media & Mobile, Media

How Publishers Can Compete With the Facebook-Google Duopoly

June 21, 2018

Via: Adweek

As any publisher will tell you, digital media is a tough business. Quality content is expensive to produce, and the revenue that individual publishers generate from advertising has been on a steady decline as more brands shift their spend to […]