Category: Retail

July 13, 2018

WeWork, the coworking space company valued at $21 billion, is not content just providing its members with a place to work, live and even work out. It’s now an incubator of and merchant for entrepreneurs with physical products. WeWork recently […]

July 6, 2018

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]

June 28, 2018

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]

June 18, 2018

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week. The announcements include features for local selling, price comparisons […]

April 18, 2018

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live […]

March 29, 2018

Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in […]

February 23, 2018

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market […]

September 18, 2017

The dawn of mobile-first reality is upon us, but is your brand prepared for the new world, says a new report from Emarsys.  If you’re an e-commerce business, this might be the most important question you must answer in the […]

September 1, 2017

When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How are you going to write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going […]

June 8, 2017

The bad headlines just keep coming: “Woes deepen at US Department Stores” (Financial Times), reporting tough times at Macy’s, Kohl’s and Dillard’s; “Department Stores Sales Sag” (The Wall Street Journal) on the struggles at Nordstrom and Hudson’s Bay (Saks Fifth Avenue […]

April 13, 2017

Continuing to challenge Facebook’s ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. Dubbed “Snap to Store,” the new effort is tailored for businesses determined to drive consumers into physical […]

April 11, 2017

Retailers have a lot to think about. Not only can search engines divert traffic to their Web sites, but 36% view Amazon as more of a threat to them this year, compared to last year. When asked about Alibaba or […]

April 6, 2017

There’s an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They’re selective about it, though. In 2016, for example, CPG […]

March 30, 2017

Social commerce is a small but growing part of the e-commerce landscape. In recent years, the conversation has evolved from social referrals to in-network, “buy now” push-button purchase solutions. However, buy buttons present technological challenges and don’t really match up with […]

March 28, 2017

TVs are “spying” on us, and so are sex toys. The Senate also just reversed an Obama-FCC rule that imposed limits on what ISPs and carriers could do with consumer data without consent. The new administration and Republican control of […]

January 31, 2017

Nearly half of retail marketers still send email campaigns lacking personalized subject lines, according to a recent study by Yes Lifecycle Marketing. An additional two-thirds of retail marketers fail to personalize email copy, according to the poll of 300 marketers […]

January 30, 2017

At a store in Vancouver, shoppers can get restaurant recommendations and sightseeing suggestions from a concierge. They can get a party-worthy coiffure, engage in one-on-ones with personal stylists in a private shopping suite, and have purchases delivered downtown. But such […]

November 24, 2016

Some might say it’s Amazon’s online world, and the rest of us are just browsing in it. And while virtually roaming Amazon’s real estate, many people also spend a crazy of time and money purchasing things from the merchant. Verto […]

November 22, 2016

Thanks to the election, retailers got a late start to holiday advertising this year, but they’re trying to make up for lost time by ramping up the promotional offers right out of the gate. Campaigns from retailers including Target and […]

November 17, 2016

Between websites, mobile apps, email outreach, social media, loyalty programs and the like, consumer data is flowing into your systems from a growing array of consumer touch points. Integrating this data to create a single customer view and activating it […]