Category: Television

July 17, 2018

TV’s evolution is accelerating with a flurry of M&A activity in the marketplace. Disney and Comcast are pursuing 21st Century Fox in an effort to add a wealth of content to their already potent arsenals; IPG is acquiring Acxiom Marketing […]

July 13, 2018

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of […]

June 25, 2018

If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back […]

June 25, 2018

Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out […]

June 22, 2018

At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since […]

June 15, 2018

When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. “Fair use” in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the […]

June 14, 2018

Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed Attribution” suite. The new product involves a partnership with Inscape (owned by Vizio) and Kantar. Last year, Vizio agreed to pay a […]

June 13, 2018

AT&T is a sleeping giant in the ad world. Now, with the Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. For the last year, the telecommunications company has been building a […]

June 6, 2018

Madison & Vine is still one of the busiest intersections in marketing, but navigating it has become dramatically more complicated. During its glory days, almost two decades ago, when Mark Burnett was scoring tremendous deals with his reality TV franchises, […]

June 4, 2018

If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control, let […]

June 1, 2018

Local TV stations might temper expectations for big national growth — a bit. But in the future? Mull over this longtime loaded media word: network. Current FCC regulations dictate TV stations cannot own entities representing more than 39% of U.S. […]

May 23, 2018

The Video Advertising Bureau is launching a video marketing campaign with a twist. While the ad campaign is meant to promote TV advertising (the tagline is “Television. Be Known.”), it is specifically highlighting efforts by companies that are digital disruptors, […]

May 15, 2018

As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: subtle (and not so subtle) jabs at technology giants like Google and Facebook. Or as NBCUniversal […]

May 9, 2018

Cisco expects video to represent 80 percent of all internet traffic by 2019. Not only that: 64 percent of users are more likely to buy a product online after watching a video, according to comScore. Video growth is driven by […]

May 8, 2018

Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services. For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in […]

May 4, 2018

The Domino’s drone has just whirred into the night, leaving me a steaming-hot pepperoni and jalapeño pizza. Nest has chilled the air to a perfect 67 degrees with 41 percent humidity, filling my living room with a hint of pine, […]

May 3, 2018

It’s 2028 and no one remembers the uproar surrounding Cambridge Analytica (CA) and Facebook anymore. The latter’s market cap returned to its prior level after a short time. A lot of people made enormous sums of money back in 2018 […]

April 17, 2018

As consumers shift more of their viewership to streaming video, content companies are being forced to adapt accordingly. Discovery Inc., which owns the suite of channels previously owned by Discovery Communications and Scripps Networks Interactive, is no exception. Compared to […]

February 9, 2018

When adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]

January 26, 2018

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who […]