Category: Television

January 11, 2018

After announcing a deal to sell about half its TV and entertainment assets to Walt Disney, a report now says 21st Century Fox is mulling a deal to buy more TV stations. Fox is looking to purchase 10 TV stations […]

January 9, 2018

A study says consumers would buy products in real-time through their TV sets, if this was available. According to Connekt, an AI-advertising tech company, its survey says 76% of consumers would shop through their TVs in real-time if it were an […]

January 4, 2018

While the use of specific TV network apps is rising, the majority of TV viewers still don’t have them on their devices. A TiVo study says 72.8% of users don’t have TV apps for individual networks on their smartphones or […]

December 29, 2017

iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. The Bellevue, Washington-based company is now taking its ad monitoring a step further by releasing three analytics products to measure viewers’ attention when ads are shown. […]

December 28, 2017

Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it’s difficult to differentiate and therefore stand-out. […]

December 8, 2017

It’s often said the definition of insanity is doing the same thing over and over again, but expecting a different result. In that context, I would argue that the media business is fairly insane right now. Many examples support this […]

December 7, 2017

The convergence of broadcast television and internet-delivered content services has become a reality — one that soon will be cemented by the media industry’s embrace of ATSC 3.0. In this cross-media environment, broadcast stations face many challenges, a mix of […]

December 5, 2017

Google has developed technology that makes TV ad breaks even smarter. The TV Made Smarter platform — integrated into DoubleClick for Publishers — now powers dynamic ad insertions with help from programmatic and automation. TV Made Smarter with DoubleClick is […]

November 15, 2017

No one wants to hear that local TV advertising is losing its “relevance.” But Frank Friedman, president of local investment at Publicis Media, who made that remark at a TV industry event, believes this is important information — now and for the […]

September 13, 2017

U.S. TV viewers are cutting the cord even faster than anticipated, according to eMarketer, which is reducing its estimates for U.S. TV ad spending. This year, U.S. TV ad spending, which includes live TV and video on demand, will be […]

September 7, 2017

It’s nearly autumn, and that generally means it’s time for another “Uncarrier” announcement from T-Mobile. In its latest move, the wireless carrier is linking with Netflix, offering to provide the streaming service’s basic subscription at no extra cost for those […]

June 30, 2017

Comcast Advanced Advertising Group announced a new platform at Cannes on Tuesday that will allow marketers to make ad buys in local broadcast and streaming TV using blockchain technology. The platform will allow marketers to anonymously match their data sets […]

June 23, 2017

Video ads now account for 50% of all app install marketer spend, according to AdColony’s latest App Install Marketing Survey. “Video is huge for app install marketers,” a company representative said Wednesday. Full-screen video ads accounted for a full 25% […]

May 22, 2017

During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers’ renewed concerns about online placement in offensive […]

April 26, 2017

Regional sports TV networks maintain their popularity with advertisers — and viewers.Heading into the new Major League Baseball season, Kannan Venkateshwar, media analyst of Barclays Research, says advertising sellout levels were at 80% prior to opening day. The cost per […]

April 25, 2017

A new global survey shows that fewer people prefer to watch TV shows on TV sets — due to the rise of digital media devices and platforms. Just 55% of people, according to research coming from 26 countries, prefer watching […]

April 20, 2017

Gone are the days when the only way to watch TV was from your couch. “You can watch content when you’re waiting in the doctor’s office. You can watch it when you’re waiting for your car to be repaired. It is […]

April 4, 2017

In Roku’s latest effort to attract more traditional TV ad dollars, the company is introducing audience guarantees for advertisers buying commercial inventory on the over-the-top platform. While marketers had previously been able to measure campaigns that ran in streams of […]

March 30, 2017

Digital advertising sales surpassed linear TV ad sales in the U.S. for the first time in 2016, pulling in $70 billion compared with $67 billion for national and local TV, according to IPG Mediabrands’ Magna. The agency expects 3.7% growth […]

March 13, 2017

Traditional television and internet-delivered television are heading for a merger in a new, next-generation standard. And the result could be a complete overhaul of how cross-channel marketing and ad campaigns are conducted. The merger is part of version 3.0 of […]