The convergence of broadcast television and internet-delivered content services has become a reality — one that soon will be cemented by the media industry’s embrace of ATSC 3.0. In this cross-media environment, broadcast stations face many challenges, a mix of old and new.
While ratings are a long-familiar concern for broadcasters, fierce competition for audience share today comes from a variety of providers on platforms ranging from linear channels to over-the-top (OTT) services to social and digital media.
