Category: Television

March 3, 2017

Millennial media consumers have no problem with advertising, especially if the content is free. But looking deeper, they are paying less attention to the ads. Some 51% of 18-24 strongly or somewhat agree with the statement “I’m okay with ads […]

March 1, 2017

YouTube announced today it will soon launch its own answer to DirecTV Now and other subscription-based TV services. The company called it “live TV for the YouTube generation,” in its announcement. YouTube TV will cost around $35 per month and […]

February 13, 2017

Super Bowl LI is in the history books, and so is the post-game analysis of the TV ads that performed the best, the worst and created the most buzz. Now it’s time to shift the conversation and look at what […]

February 6, 2017

National advertising sales from Fox’s “Super Bowl LI” pulled in $432.4 million, according to iSpot.tv. This total came from 62 brands, with 89 spots, airing 91 times — including four extra commercials that ran in overtime. And the first overtime […]

January 25, 2017

Snapchat may or may not become mobile television for younger generations. But the app’s parent, Snap Inc., which appears to be on the cusp of an IPO, wants TV advertisers to think about it that way and spend their money […]

January 19, 2017

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one thing, they can reach a massive audience, […]

January 3, 2017

TV ad buyers have state-of-the-art toolboxes, assisting them in negotiating deals for cross-platform audience-based media buys. Adobe argues that on the flipside, the tools used by media sellers are rusty — and that Adobe can help. The company has introduced […]

December 23, 2016

Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for 2016. Yes, most ratings revolve around the September-May season, but […]

December 15, 2016

Alternative TV networks — including new digital OTT TV services, traditional cable and others — continue to spend more in national TV advertising so far this season versus the same period a year ago. NFL Network leads this group– $38.9 […]

November 25, 2016

National TV advertising sales witnessed a strong October — nearly 10% higher versus the same month the year before, with sports and political programming a major factor. The broadcast networks’ spend grew 6.3%, while cable climbed 12.9% — a total […]

November 23, 2016

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV’s most receptive audiences each year: the 40 million-plus who watch or stream some portion of the […]

November 15, 2016

In recent years, networks thought they had found the solution to a TV audience that no longer tolerated repeats, especially for nonprocedural series. They began scheduling their serialized dramas in two chunks, allowing for a pair of uninterrupted runs, broken […]

November 2, 2016

Premion, a new division from Tegna Media, wants to be your one-stop shop for all things over the top. Instead of shopping around on different platforms, which all have their own unique pricing structures, Premion will aggregate those options for […]

October 27, 2016

The demise of last fall’s two biggest fantasy football players turned into an ugly reality for broadcasters’ bottom lines in September. According to new data from Standard Media Index, broadcast television spend fell 13.2 percent in September versus the previous […]

October 25, 2016

Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and Logo. McCarthy will continue his oversight of VH1 and Logo, […]

October 24, 2016

There’s no question AT&T’s acquisition of Time Warner for $85.4 billion will materially impact the way TV content is distributed and consumed. But despite suggestions by the executives who struck the deal, it isn’t likely to drastically alter the ad […]

October 19, 2016

BroadbandTV announced today that it will manage YouTube channels currently operated by Univision Digital, a media company serving Hispanic America. According to the deal, BBTV will help strengthen Univision’s 16 premium YouTube channels and manage all content uploaded by fans. […]

September 28, 2016

As one of the most storied holding companies in media, Viacom’s network of brands like MTV, VH1, Comedy Central and Nickelodeon oversees, curates and even dictates youth culture—and has done so for decades. But being young and hip takes work, […]

September 23, 2016

Donald Trump appears to be causing issues for TV stations. As lots of industry observers note, the Republican presidential candidate just began spending some TV advertising dollars on this campaign — this after virtually no spending over the better part […]

September 12, 2016

Here we are in the general election, and it still doesn’t really feel like the general election — at least when it comes to the presidential campaign advertising landscape. Or maybe, more accurately, it halfway does, with Team Clinton doing […]