Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV’s most receptive audiences each year: the 40 million-plus who watch or stream some portion of the Macy’s Thanksgiving Day Parade on NBC.
Last year’s parade averaged 22.3 million viewers, and a 6.0 rating in adults 18-49, making it the most watched nonsports prime-time telecast on the broadcast networks last fall. NBC estimated that a total of 41.3 million viewers watched all or some of the parade telecast, and hopes to attract an even larger audience this year, given that it is partnering with Verizon for the first livestream of the Macy’s Parade.
