With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
For one thing, they can reach a massive audience, one even bigger than the live game viewership. People watch more than 100 million hours of video on Facebook every day. And Snapchat, which reaches nearly half of 18- to 34-year-olds (compared to 6 percent by the top 15 TV networks), garners 10 billion daily video views.
