According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and continued strength in the healthcare and transit verticals, outpacing the growth of other ad media to reach 66 minutes on average per week. Global OOH advertising revenues, including all traditional, digital and ambient media platforms says the report, grew an estimated 6.2% to $49.23 billion in 2016, the fastest rate in 9 years.
Patrick Quinn, PQ Media President & CEO, says: “…with consumers increasingly accessing media outside their homes…and the rise of ad-skipping and ad-blocking technologies…brands are… turning to OOH media to engage target consumers at opportune moments near the point of decision…”
