Category: Print Media

May 16, 2018

Yesterday, Spotify rolled out its largest marketing campaign to date, highlighting the brand’s free, ad-supported service. The campaign includes a series of wonderful fake movie trailers with some inspiring music choices and another round of brilliant, witty out-of-home marketing, all […]

April 25, 2018

Out-of-home work is having a moment right now, and McDonald’s it taking full advantage of that. Earlier this week the brand celebrated its 30th anniversary in Hungary with billboards of two of its famous menu items. Now McDonald’s has a […]

February 2, 2018

A new report from media ad sales platform Matrix Solutions reveals that media ad spend was flat for publishers in 2017. Excluding political ad spend, ad spend in 2017 was nearly flat, with less than a 2% decrease from 2016, […]

December 6, 2017

Getting press coverage for your startup has become increasingly difficult. With an average of 550,000 new businesses starting each month, you’re facing some serious competition to gain traction with your audience. If you don’t take the right approach to PR, you’ll see […]

May 18, 2017

That’s the question on the minds of most marketers that have employed some form of branded content, whether it’s in-feed native advertising or another format. And new research by Polar and Ipsos Connect delves into the effectiveness of branded content, […]

March 1, 2017

Is Time Inc. for sale? Maybe. In a move first reported yesterday by Bloomberg’s Alex Sherman, Time Inc. has asked for bids from potential buyers. The informal deadline for offers is next week, and five groups are already showing interest. […]

January 19, 2017

According to the PQ Media just-released Global Out-of-Home Media Forecast 2017, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and […]

November 28, 2016

longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also had magazines producing some of their best work ever. New York […]

November 10, 2016

Jeff Bezos, Amazon chief and owner of the Washington Post, isn’t sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair’s New Establishment Summit, Bezos talked about how he works with […]

October 27, 2016

Out-of-home has been a great venue for anti-Trump advertising this year, from the Nuisance Committee’s clever billboards to Wieden + Kennedy’s baloney-fixated food truck. Now, we can add an unpaid guerrilla campaign to that list, as some strikingly weird Donald-bashing […]

October 17, 2016

In the book marketing world what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist I keep an eye out for […]

July 13, 2016

Rich Battista’s rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company’s storied titles. Battista joined Time in April 2015 […]

July 9, 2016

A new magazine hit newsstands this week—a niche cooking magazine called Sous-Vide—and the team behind it might surprise you. While the concept for the magazine came from company Cuisine Solutions, 95 percent of the content created for it was composed […]