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Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech

Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech

June 30, 2017

Via: Ad Age
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Comcast Advanced Advertising Group announced a new platform at Cannes on Tuesday that will allow marketers to make ad buys in local broadcast and streaming TV using blockchain technology.

The platform will allow marketers to anonymously match their data sets with programmers and others in the industry to target consumers on any device without giving up proprietary customer info. Participants in the technology, dubbed the “Blockchain Insights Platform,” include Disney, NBC Universal, Altice USA, Channel 4 U.K., Cox Communications, Mediaset Italia and France’s TF1 Group, according to Comcast.

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