June 8, 2018
Via: AdweekIf you’re a sports fan, you’re probably aware that Kevin Durant had an extraordinary performance Wednesday night in leading the Golden State Warriors to an impressive victory over the LeBron James-led Cleveland Cavaliers and a 3-0 lead in the 2018 […]
May 2, 2018
Via: AdweekPublicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE). Cronin replaces Robin Clarke in the role, who is leaving to pursue an unspecified opportunity outside of […]
Digital Media & Mobile, Industries, Media, Other
April 20, 2018
Via: AdweekMillennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find […]
Digital Media & Mobile, Industries, Media, Other, Television
February 9, 2018
Via: Media Post - Mobile MarketingWhen adding in viewers watching at Super Bowl parties — as well as all digital viewing — NBC says the big game posted 118.2 million viewers. A new metric from Nielsen, which began last year, focuses on out-of-home viewing. Preliminarily […]
January 22, 2018
Via: Media PostU.S advertising dipped 3% in December due to a slowdown in the growth of digital media. The results came from UBS Securities by way of a report from Standard Media Index, which also said that fourth-quarter 2017 was up 1% […]
August 31, 2017
Via: Marketing LandAs search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the […]
August 28, 2017
Via: EntrepreneurHave you ever been offered store credit or coupons to leave a positive Yelp review? You’re not alone. Customer reviews have always been vital to an online reputation. As the internet and ecommerce grow even more, most consumers won’t even […]
June 22, 2017
Via: Media PostFindings from a recent Kantar Media study suggest most consumers are aware that brand messages are communicated to them in multiple ways, but consumers think advertisers can make better use of the data. Surprisingly, only 52% view recommended results on […]
June 2, 2017
Via: Media PostProgrammatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, and mobile to television, radio […]
May 15, 2017
Via: Ad AgeActually, you can go home again. That’s the message of MassMutual’s new ad campaign breaking this week that basically gives permission for kids to move back home. The Springfield, Mass.-based insurance company’s branding and ad campaign is centered around the […]
May 15, 2017
Via: EntrepreneurFor companies whose business depends on fair weather, spring is high time for hiring. Industries like construction, retail, hospitality and tourism look to seasonal employees to support their operations during the spring and summer surge. Larger companies may have more resources […]
April 27, 2017
Via: Ad AgeThe world of online marketing now resembles a tremendous game of advertising truth or dare. For a long time, marketers took the dare, by purchasing ads without knowing where their ad would run or why it would run there. The […]
April 12, 2017
Via: AdweekFacebook announced Monday that more than 5 million businesses worldwide are now active advertisers on the social network, with nearly one-half of those creating their ads via mobile devices. Facebook shared more statistics in an email to Social Pro Daily: […]
April 6, 2017
Via: Marketing LandCustomer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple technology solutions and partners. Their customer data is strewn among dozens of different platforms, channels, applications and […]
March 23, 2017
Via: EntrepreneurReal estate has been a volatile market over the last decade, leaving many people wary of investing in residential and commercial properties. As a result, would-be investors are looking at the market differently and using new strategies to achieve success. […]
December 22, 2016
Via: Ad AgeAbout the only thing we know for certain is that 2017 will be a new year, and that change will abound — much of which will be beyond the control of the marketing department. So what is a renegade thinker […]
December 20, 2016
Via: AdweekBefore Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, especially in digital media. But the election cast a blanket […]
December 14, 2016
Via: AdweekAs Airbnb continues to disrupt tourism and travelers seek out more unique, localized experiences, hotel marketers need to break out of industry tropes and adapt to guests’ changing tastes. “Where They Go. Why They Stay,” a new report released today […]
November 23, 2016
Via: Media PostA new report, the State of the Consumer Banking Experience by Invoca, shows that while financial institutions will spend more than $8 billion on digital advertising in 2016, customers rely heavily on offline interactions when making important financial decisions. When […]
November 11, 2016
Via: AdweekIn a deal to bolster its video offerings for advertisers, Adobe has acquired demand-side platform TubeMogul for $540 million. Programmatic-geared TubeMogul works with brands like Dannon and Quiznos to run digital, mobile and video campaigns by powering the ad-tech pipes […]