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TV Advertising Has A Marketing Problem

TV Advertising Has A Marketing Problem

June 4, 2018

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If you follow the trade publications in our industry today, you know that TV is dead in the U.S.

Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control, let alone operated one of those elusive little contraptions.

Google’s YouTube now has the kind of scale that we haven’t seen since the days of “M*A*S*H.”

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