Category: Industries

July 18, 2018

Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople have to rise above a long list of challenges, regardless of their industry. Competition is fierce, and organizations are finding that their salespeople […]

July 13, 2018

WeWork, the coworking space company valued at $21 billion, is not content just providing its members with a place to work, live and even work out. It’s now an incubator of and merchant for entrepreneurs with physical products. WeWork recently […]

July 6, 2018

Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation. Then came the middle […]

July 2, 2018

As we approach one of the most hotly contested midterm elections in memory, we already know one winner: digital advertising has clearly emerged as the preferred medium for both candidates and voters. Digital advertising technology has continued to advance almost […]

June 28, 2018

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]

June 18, 2018

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week. The announcements include features for local selling, price comparisons […]

June 13, 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday. The State of Digital Advertising 2018 notes that the so-called […]

June 11, 2018

Honest question: What’s the business benefit of seeing your name on a list? It’s one that I’ve long asked colleagues of mine in the marketing industry and never seem to get a direct answer besides “it helps establish credibility.” In […]

June 8, 2018

If you’re a sports fan, you’re probably aware that Kevin Durant had an extraordinary performance Wednesday night in leading the Golden State Warriors to an impressive victory over the LeBron James-led Cleveland Cavaliers and a 3-0 lead in the 2018 […]

June 7, 2018

The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our […]

May 29, 2018

It’s frustrating to watch: So many innovative individuals and teams come up with new business ideas, yet struggle with how to screen the good ones from the not-so-good ones and articulate their concepts to potential customers, investors or partners. As […]

May 29, 2018

At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a hair salon appointment or making reservations at […]

May 16, 2018

Most new entrepreneurs make terrible, dumb mistakes that crash their businesses before they can even get started. They make these grave mistakes not because they are unintelligent, have low IQs or possess little experience. New entrepreneurs allow these blunders because […]

May 11, 2018

Is there any better time to start a business than as a student? Mark Zuckerberg, Bill Gates, Richard Branson and many other successful entrepreneurs would probably argue not. Students with free time and few responsibilities can take risks that parents […]

May 9, 2018

In this video from Entrepreneur Network partner Business Rockstars, Carol Koh Evans details her journey to becoming the current CFO and COO of Tradesy, a resale marketplace for luxury design fashion. Evans, who previously worked as banker and, later, within […]

May 2, 2018

Publicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE). Cronin replaces Robin Clarke in the role, who is leaving to pursue an unspecified opportunity outside of […]

May 1, 2018

Years into his career and nearing 40, with a stable family life and established career, Steve Lesnik left his job to start a company. Although KemperLesnik faced challenges such as losing a large client early on, the company has since […]

April 30, 2018

If the Advertising Research Foundation’s Town Hall on the ad industry’s code of conduct concerning data collection and consumer privacy is any indication, don’t expect a consensus anytime soon. The panel discussion could be summarized as a debate between two […]

April 30, 2018

Getting press coverage for your business isn’t as hard as it sounds. Just take it from Entrepreneur’s Insights Editor Liz Webber. In this video, Webber answers the burning question: “How do I get news coverage for my business?” For starters, […]

April 27, 2018

Mark Zuckerberg, Michael Dell, Larry Page, Sergey Brin, besides being billionaires do you know what else these superstar entrepreneurs have in common? They all started their businesses in college. The life of a student entrepreneur is tough. How can you […]